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新闻传播过程中的审美价值取向
引用本文:许鑫,赵金萍.新闻传播过程中的审美价值取向[J].绵阳师范学院学报,2008,27(10).
作者姓名:许鑫  赵金萍
作者单位:辽宁工程技术大学职业技术学院,辽宁阜新,123000
摘    要:本文从新闻人应以感知美、欣赏美的能力去创造关的作品入手,探讨了新闻传播过程中的审美价值取向问题。新闻媒体要想肩负起审美引导的责任,就需要做到:在拍摄过程中注重美感镜头的充分运用,制作过程中注重审美元素的有机融合,播发过程中注重与受众审美情感交流等。

关 键 词:审美引导  新闻传播  审美价值

A Study on the Esthetic Value Orientation of News Communication
XU Xin,ZHAO Jinping.A Study on the Esthetic Value Orientation of News Communication[J].Journal of Mianyang Normal University,2008,27(10).
Authors:XU Xin  ZHAO Jinping
Abstract:In this article,starting from a discussion about how the journalists should create attracting works by establishing the abilities of recognizing and appreciating things that are full of beauty,the authors have probed into the esthetic value orientation of news communication.In order to shoulder the responsibility of guiding the esthetic activity of readers and audience,the journalists should pay more attention to the full use of esthetic pictures while shooting the news event,the combination of esthetic elements in processing the news and the esthetic communication with the audience in broadcasting the news.
Keywords:guiding the esthetic activity  news communication  esthetic value  
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