| 情绪因素影响下的突发事件网络舆情演化研究 |
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| 引用本文： | 杨阳,王杰.情绪因素影响下的突发事件网络舆情演化研究[J].情报科学,2020,38(3):35-41. |
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| 作者姓名： | 杨阳 王杰 |
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| 作者单位： | 上海工程技术大学管理学院;南京林业大学经济管理学院 |
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| 摘 要： | 【目的/意义】突发事件容易催生舆情主体的各种情绪,诱发其情绪化行为和态度,分析网民和政府的情绪对其行为倾向的影响机制,有助于更好地把握舆情态势。【方法/过程】该文将包含情绪函数的RDEU理论引入突发事件网络舆情演化的博弈中,然后结合演化博弈中的复制动态方程,构建以网民和政府为代表的动态博弈模型并求解,最后通过假设收益数值对情绪影响下的演化过程进行仿真分析,得出相关结论和建议。【结果/结论】研究结果表明,不同的情绪类型和情绪强度不仅会改变最终的演化结果,而且还会影响群体策略的演化速度,导致舆情的不同演化趋势。
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| 关 键 词： | 突发事件 网络舆情 等级期望效用理论 演化博弈 负面情绪 |
The Evolution of Emergency Network Public Opinion Influenced by Emotional Factors |
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| YANG Yang,WANG Jie.The Evolution of Emergency Network Public Opinion Influenced by Emotional Factors[J].Information Science,2020,38(3):35-41. |
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| Authors: | YANG Yang WANG Jie |
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| Institution: | (School of Management,Shanghai University of Engineering Science,Shanghai 201620,China;School of Economic Management,Nanjing Forestry University,Nanjing 210037,China) |
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| Abstract: | 【Purpose/significance】Emergencies can easily induce various emotions of the lyrical subject, and induce their emotional behaviors and attitudes. Analyzing the influence mechanism of netizens and government emotions on their behavioral tendencies helps to better grasp the public opinion situation.【Method/process】In this paper, the RDEU theory including the emotional function is introduced into the game of the public opinion evolution of the emergent event network, and then combined with the replication dynamic equation in the evolutionary game, a dynamic game model represented by netizens and the government is constructed and solved. Finally, through the simulation analysis of the evolutionary process under the influence of emotions by assuming the value of returns, relevant conclusions and suggestions are drawn.【Result/conclusion】The results show that different emotional types and emotional intensity will not only change the final evolutionary results, but also affect the evolution rate of group strategies, leading to different evolutionary trends of public opinion. |
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| Keywords: | emergencies network public opinion RDEU evolutionary game negative emotions |
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