| 电子商务平台消费者绿色产品评论信息采纳意愿研究 |
| |
| 引用本文： | 魏华,高劲松,万辉.电子商务平台消费者绿色产品评论信息采纳意愿研究[J].情报科学,2020,38(5):161-168. |
| |
| 作者姓名： | 魏华 高劲松 万辉 |
| |
| 作者单位： | 华中师范大学信息管理学院,湖北武汉430079;武汉工商学院电子商务学院,湖北武汉430065;华中师范大学信息管理学院,湖北武汉430079;武汉工商学院电子商务学院,湖北武汉430065;湖北商务服务发展研究中心,湖北武汉430065 |
| |
| 基金项目： | 教育部人文社会科学研究青年基金项目“电子商务环境下参照群体对消费者绿色购买行为的影响研究”(17YJCZH185);湖北省高校人文社会科学重点研究基地“湖北商务服务发展研究中心”开放基金课题“移动互联大数据环境下消费者的行为与偏好研究”(2017Y010)。 |
| |
| 摘 要： | 【目的/意义】在线评论在消费者购买决策中的重要性日益凸显,探索电商平台消费者绿色产品在线评论信息采纳的影响因素,为进一步挖掘在线评论的商业价值、促进绿色产品的消费提供参考。【方法/过程】以TAM和ELM为理论基础,结合社会环境因素和消费者个体特质因素,构建电商平台消费者绿色产品在线评论信息采纳意愿的影响因素模型,运用结构方程模型进行实证检验。【结果/结论】结果表明评论质量和社会影响均对感知评论有用性产生正向影响,评论源可信度与感知评论有用性的关系不显著,感知评论有用性和社会影响又对评论采纳意愿产生正向影响,产品卷入度会调节消费者评论有用性的感知,而专业知识未能起到调节作用。
|
| 关 键 词： | 在线评论 评论信息采纳 绿色产品 电子商务平台 |
Study on Green Product Reviews Information Adoption Intention of Consumers inE-commerce Platform |
| |
| WEI Hua,GAO Jin-song,WAN Hui.Study on Green Product Reviews Information Adoption Intention of Consumers inE-commerce Platform[J].Information Science,2020,38(5):161-168. |
| |
| Authors: | WEI Hua GAO Jin-song WAN Hui |
| |
| Institution: | (School of Information Management,Central China Normal University,Wuhan 430079,China;School of E-commerce,Wuhan Technology and Business University,Wuhan 430065,China;Hubei Business Service Development Research Center,Wuhan 430065,China) |
| |
| Abstract: | 【Purpose/significance】The importance of online reviews in consumers’purchasing has been widely recognized.To explore the factors influencing the adoption of green product online comment on e-commerce platforms can provide ref erences for further exploring the commercial value of online comments and promoting green product purchase.【Method/pro cess】Taking TAM and ELM as the theoretical basis and combining social influencing factors and consumer trait factors,a model of influencing factors for consumers’online review information adoption intention on e-commerce platform was con structed,and an empirical analysis was made on the model.【Result/conclusion】Comment quality and social impact have a significant positive impact on perceived comment usefulness.The relationship between comment sources credibility and perceived comment usefulness is not significant.Perceived comment usefulness and social impact have a significant positive impact on comment adoption intention.Product involvement significantly moderates perceived review usefulness,but exper tise fails to mediate review usefulness. |
| |
| Keywords: | online reviews reviews information adoption green product e-commerce platform |
| 本文献已被 维普 万方数据 等数据库收录！ |
| 点击此处可从《情报科学》浏览原始摘要信息 |
| 点击此处可从《情报科学》下载免费的PDF全文 |
|
