| 中国健身娱乐市场需求法则失灵的博弈分析 |
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| 引用本文： | 连桂红,刘建刚.中国健身娱乐市场需求法则失灵的博弈分析[J].体育科学,2005,25(10):83-85. |
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| 作者姓名： | 连桂红 刘建刚 |
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| 作者单位： | 曲阜师范大学,体育科学学院,山东,曲阜,273165 |
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| 摘 要： | 采用博弈论分析方法，对当前中国健身娱乐市场出现的需求法则失灵的现象进行较深入的分析并做了归纳：当价格策略成为经营者普遍采用的竞争手段时，导致行业萎缩，需求法则失灵，正确的策略是变价格战为非价格战；由于经营者、高收入消费者和低收入消费者三者之间存在着复杂的博弈关系，均衡的结果不仅取决于经营者的选择，还取决于高收入消费者和低收入消费者的选择以及两类消费者之间的博弈均衡；针对两类消费者不能采取统一的降价决策。
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| 关 键 词： | 健身 娱乐 市场 需求 博弈 价格 中国 |
| 文章编号： | 1000-677X（2005）10-0083-03 |
| 收稿时间： | 2005-04-11 |
| 修稿时间： | 2005-04-112005-06-23 |
Analysis on Failure of Chinese Bodybuilding and Recreation Market Demand Rule |
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| LIAN Gui-hong,LIU Jian-gang.Analysis on Failure of Chinese Bodybuilding and Recreation Market Demand Rule[J].China Sport Science,2005,25(10):83-85. |
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| Authors: | LIAN Gui-hong LIU Jian-gang |
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| Abstract: | Through using the method of game analysis, this paper made deeply analysis and induction on failure of Chinese bodybuilding and recreation market demand rule. When the price strategy was universal used by operator as a competitive measure ,it leaded to industry shrinking and failure of demand rule. The proper way was to change price war to non-price war. Because there existed a complicated game relation among operator,consumers with high income and low income,the average result depended not only on choice of operator, but also on the choice of consumers with high and low income. Based on this two kind of consumers ,we should not adopt the unified principle of reducing price. |
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| Keywords: | bodybuilding recreation market demand game price China |
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