| 媒介体育、性别、体育迷与消费者文化:主要议题与策略 |
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| 引用本文： | 劳伦斯·文内尔,郭晴.媒介体育、性别、体育迷与消费者文化:主要议题与策略[J].成都体育学院学报,2012,38(3):7-15,20. |
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| 作者姓名： | 劳伦斯·文内尔 郭晴 |
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| 作者单位： | 洛约拉马里蒙特大学传媒,美术学院和电影电视学院,美国 |
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| 摘 要： | 研究了媒介体育的宣传文化如何在性别、体育迷以及消费者身份这三个相互联系的方面上定义我们。文中引用了最近一系列研究,这些研究展示了如何运用叙事伦理的一个新"脏言理论"来揭露在描述男性、女性以及他们作为体育迷和消费者的角色时所涉及的固定模式和限制。并重点讨论了在支撑消费者文化中体育叙事的叙事霸权动态和社会变化在伦理学中的前景和限制。
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| 关 键 词： | 媒体 体育 性别 体育迷 消费者 广告 脏言理论 叙事伦理 |
Media Sports, Gender, Sports Fan and Consumption Culture: Main Topics and Strategies |
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| Lawrence A. Wenner.Media Sports, Gender, Sports Fan and Consumption Culture: Main Topics and Strategies[J].Journal of Chengdu Physical Education Institute,2012,38(3):7-15,20. |
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| Authors: | Lawrence A Wenner |
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| Institution: | Lawrence A.Wenner(College of Communication & Fine Arts and School of Film & Television Loyola Marymount University) |
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| Abstract: | This paper considers how mediated sport’s promotional culture works to hail us in interlinked gender,fan,and consumer identities.The paper draws on findings from a recent series of studies showing how an emergent dirt theory of narrative ethics can be used to reveal stereotype and constraints in characterizing men and women and their roles as fan and consumer.The discussion focuses on the dynamics of narrative hegemony and the prospects and limits of social change in the ethics that undergird sport-related narratives in consumer culture. |
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| Keywords: | media sport gender fans consumers advertising dirt theory narrative ethics |
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