| 基于SOM的手机电子商务交易聚类分析* |
| |
| 引用本文： | 李纲,安璐.基于SOM的手机电子商务交易聚类分析*[J].现代图书情报技术,2008,24(9):70-77. |
| |
| 作者姓名： | 李纲 安璐 |
| |
| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
| |
| 基金项目： | 教育部人文社会科学重点研究基地重大项目，全美华裔图书馆员协会黄氏奖学金CALA's Huang Tso-ping & WuYao-yuMemorial Grant and Scholarships，国家留学基金管理委员会资助项目 |
| |
| 摘 要： | 针对电子商务研究中未充分重视卖方特点的研究现状，利用自组织映射（SOM）神经网络方法，对手机电子商务交易状况进行聚类分析，研究电子商务卖方的自身特点与其销售商品之间的匹配程度对交易活跃程度的影响，有利于电子商务卖方及产品生产商了解市场状况及自身优劣，以便改进其生产及经营活动。现有的SOM统一距离矩阵(U-matrix)的算法基础上进行修改，提出新的U-matrix算法与显示方法，并应用于本文的数据分析。
|
| 关 键 词： | 电子商务 自组织映射 神经网络 |
| 收稿时间： | 2008-05-22 |
| 修稿时间： | 2008-06-21 |
Clustering Analysis of E-commerce Transactions with Self-Organizing Map |
| |
| Li Gang,An Lu.Clustering Analysis of E-commerce Transactions with Self-Organizing Map[J].New Technology of Library and Information Service,2008,24(9):70-77. |
| |
| Authors: | Li Gang An Lu |
| |
| Institution: | (Information Management School, Wuhan University, Wuhan 430072, China) |
| |
| Abstract: | To improve the current situation that research on sellers' attributes has not received enough attention in the field of E-commerce study,this paper analyzes the E-commerce transaction data of cellular phones with Self-Organizing Map(SOM) and explores how the match between sellers' attributes and the commodities affect the prosperity of the transactions.The findings will help sellers and manufacturers understand the market status and their own advantages and disadvantages,and they can take measures to improve their production and operation.In the aspect of research methods,the algorithm of U-matrix has been modified based on the existing version,then a new definition and display of U-matrix are proposed and applied to the data analysis in this paper. |
| |
| Keywords: | E-commerce Self-Organizing Map Neural network |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《现代图书情报技术》浏览原始摘要信息 |
| 点击此处可从《现代图书情报技术》下载免费的PDF全文 |
