| 从NBA“零容忍”规则取消谈其产业发展目标 |
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| 引用本文： | 姬广兴,陈萍.从NBA“零容忍”规则取消谈其产业发展目标[J].体育成人教育学刊,2011,27(1):32-33. |
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| 作者姓名： | 姬广兴 陈萍 |
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| 作者单位： | 1. 漳州师范学院体育系,福建,漳州,363000
2. 日照市岗山港务有限公司,仓储公司,山东,日照,276808 |
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| 摘 要： | 在纯商业的体育比赛中,追求利润的最大化是他们目标,一切的经营活动都是为了这个目标进行的。NBA规则的不断修改就是为了增加比赛竞争的激烈程度,制造悬念,吸引更多的观众,更好的实现NBA的商业化运作。
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| 关 键 词： | NBA 篮球比赛 零容忍 商业化 |
Industrial development goals viewed from zero tolerance rule of NBA |
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| JI Guang-xing,CHEN Ping.Industrial development goals viewed from zero tolerance rule of NBA[J].Journal of Sports Adult Education,2011,27(1):32-33. |
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| Authors: | JI Guang-xing CHEN Ping |
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| Institution: | JI Guang-xing,CHEN Ping Sport Dept.,Zhangzhou Normal Inst.,Zhangzhou 363000,China |
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| Abstract: | The pursuit of the maximum profit is the goal of the commercial sports competition.The constant amendment of the NBA rules is to increase the competition intensity attract more audience and to reatze the better NBA commercial operation. |
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| Keywords: | NBA basketball zero tolerance commercialization |
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