| 浅析塑造企业服务形象的途径 |
| |
| 引用本文： | 刘金锋,廖伟富.浅析塑造企业服务形象的途径[J].茂名学院学报,2001,11(2):25-27,30. |
| |
| 作者姓名： | 刘金锋 廖伟富 |
| |
| 作者单位： | 茂名学院,管理系,广东,茂名,525000 |
| |
| 摘 要： | 该文通过探讨创造名牌，执行服务承诺，加强服务的有形启示等来塑造企业服务形象的途径，为企业服务的经营管理提供参考。
|
| 关 键 词： | 服务形象 企业形象 服务名牌 塑造途径 |
An analysis of ways to create service image of enterprise |
| |
| LIU Jin-feng ,LIAO Wei-fu.An analysis of ways to create service image of enterprise[J].Journal of Maoming College,2001,11(2):25-27,30. |
| |
| Authors: | LIU Jin-feng LIAO Wei-fu |
| |
| Institution: | LIU Jin-feng 1,LIAO Wei-fu 2 |
| |
| Abstract: | By analyzing the creation of famous service brand,the implementation of service promise and the reinforcement of expression of service,the authors discuss ways of creating service image in order to provide reference to management of service. |
| |
| Keywords: | enterprise service image creation ways |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
