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微博比较研究
引用本文:李燕萍.微博比较研究[J].情报杂志,2012(3):77-83,69.
作者姓名:李燕萍
作者单位:广东药学院图书馆
摘    要:分析比较新浪和腾讯微博网站的特点,对其内容变量、转发和评论数以及发博途径进行实证分析;对转发数和评论数、粉丝数、关注数和博文数,分组进行两两比较,利用SPSS统计软件,采用相关分析等方法,统计分析每个微博网站的用户关系和行为特征,研究发现转发数和评论数、粉丝数、关注数和博文数,每组数据两两之间,都具有一定的正相关性,认为影响和制约微博信息传播的基本要素有两点,一是用户本身的人际关系社会网络;二是微博信息。为微博网站的用户行为特征和信息传播机制研究提供理论依据。

关 键 词:微博  用户关系  行为特征  统计学

Comparative Research on Microblogging
LI Yanping.Comparative Research on Microblogging[J].Journal of Information,2012(3):77-83,69.
Authors:LI Yanping
Institution:LI Yanping (Library,Guangdong Pharmaceutical University,Guangzhou 510006)
Abstract:The paper makes a comparative analysis of the basic structure,contents,as well as laws of information dissemination on Tencent and Sina micro-blogs.By the means of statistical analysis,it discusses the behavior and relation characteristics of micro-blog users,and then shows that every two relevant variables of the influences of micro-blog have some positive correlation with one another.It is found that the social network relationships of micro-blog users and micro-blog information have a significant influence on laws of information dissemination.So the paper can provide a theoretical basis for discovering general laws of micro-blog users’ communication and information transmission.
Keywords:Microblogging user relation behavior characteristics statistics
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