| 模块化系统间逻辑关系及其对新产品绩效影响机制研究 |
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| 引用本文： | 龙勇,张煜.模块化系统间逻辑关系及其对新产品绩效影响机制研究[J].科研管理,2018,39(7):114-122. |
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| 作者姓名： | 龙勇 张煜 |
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| 作者单位： | 重庆大学经济与工商管理学院，重庆400030 |
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| 基金项目： | 国家自然科学基金面上项目:（71172081，2012-2015）；高等学校博士学科点专项科研基金：（20110191110031，2012-2015）。 |
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| 摘 要： | 从企业模块化战略对新产品绩效的影响出发，探索技术模块化、产品模块化与流程模块化三者间逻辑关系，发掘产品创新性的中介效应。以中西部多家制造企业为样本，运用结构方程模型进行实证检验，力图揭示模块化策略对新产品绩效的影响机理。研究发现：产品层面的模块化系统中，产品技术模块化推动产品模块化发展，且产品模块化提升制造流程的模块化水平；产品模块化及技术模块化通过显著提升产品创新性来促进新产品绩效。
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| 关 键 词： | 模块化 新产品绩效 产品创新性 |
| 收稿时间： | 2016-08-22 |
| 修稿时间： | 2017-06-14 |
A study of the logical relationship between modular systems and its impact mechanism on new product performance |
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| Long Yong,Zhang Yu.A study of the logical relationship between modular systems and its impact mechanism on new product performance[J].Science Research Management,2018,39(7):114-122. |
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| Authors: | Long Yong Zhang Yu |
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| Institution: | College of Economics and Business Administration, Chongqing University, Chongqing 400030，China |
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| Abstract: | Based on the impact of modular strategy on new product performance, it explores the logical relationship between technology modularity, product modularity and process modularity, and identify the mediating effect of product innovativeness. Based on the data collected from the manufacturing enterprises in the midwest regions, this paper tries to reveal the mechanism of the modularization strategy on new product performance by using the structural equation modeling analysis. It is found out that technological modularity facilitates the development of product modularity, and product modularity advances the product manufacturing process modularity in the modular system. Technical modularity and product modularity promote new product performance by improving product innovativeness. |
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| Keywords: | modular new product performance product innovativeness |
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