| 数字化赋能促进大规模定制技术创新 |
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| 引用本文： | 周文辉,王鹏程,杨苗.数字化赋能促进大规模定制技术创新[J].科学学研究,2018,36(8):1516-1523. |
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| 作者姓名： | 周文辉 王鹏程 杨苗 |
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| 作者单位： | 1. 中南大学商学院
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3. 中南大学 |
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| 基金项目： | 国家社会科学基金项目面上项目;湖南社会科学基金基地项目 |
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| 摘 要： | 以流程建模的单案例研究法，探讨传统制造企业如何借助数字化赋能促进大规模定制技术创新。在方案设计、订单控制、拆单排产流程中，研究发现：（1）数字技术分别提高员工能力并授予顾客权力、授予员工权力并完善顾客权力、激发员工潜力并扩展顾客权力；（2）赋能主体依次提升分析能力、连接能力、智力能力构成的数字化能力，快速响应不断变化的环境和业务需求；（3）数字化能力的提升帮助个性化需求的准确获取、有效传递、高效满足，进而促进企业前端个性化需求挖掘与后端个性化需求实现，推动实现大规模定制。最后提炼了数字化赋能促进大规模定制的过程模型。
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| 收稿时间： | 2017-06-09 |
Digital empowerment promotes mass customization technology innovation: Based on the case study of Shang Pin Home Delivery Company |
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| Abstract: | Based on the single case study of process modeling, this paper discusses how traditional manufacturing enterprises can promote mass customization technology innovation by means of digital empowerment. In the project design, order control, and demolition order scheduling production, the study found that: (1) the digital technique respectively improve staff capacity and grant customer power, grant staff power and perfect customer power, motivate employees potential and expand customer power; (2) Empowerment subjects promote the digital ability of analysis ability, connection ability and?intelligence ability successively, respond quickly to changing environments and business needs; (3) The improvement of digital ability helps to achieve personalized the demand for accurate acquisition, the effective transfer, efficiently meet, and then promote the enterprise front-end personalized demand searching and back-end personalized demand implementation, realize mass customization. Finally, the process model of digital empowerment for mass customization is extracted. |
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