| 科技期刊的多元化宣传策略 |
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| 引用本文： | 陈培颖,胡蓉,张哲.科技期刊的多元化宣传策略[J].编辑学报,2009,21(5):429-430. |
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| 作者姓名： | 陈培颖 胡蓉 张哲 |
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| 作者单位： | 中国科学院自动化研究所《自动化学报》《国际自动化与计算杂志》期刊联合办公室,100190,北京 |
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| 摘 要： | 针对科技期刊传统的宣传策略大多存在效率低、影响范围小等缺点,提出了在传统宣传方法的基础上采用多元化宣传策略,整合、利用外部资源开展期刊推广工作,以取得更好的宣传效果的新策略.
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| 关 键 词： | 科技期刊 宣传 多元化 |
| 收稿时间： | 2009/1/25 0:00:00 |
| 修稿时间： | 2009/1/25 0:00:00 |
Multi-strategy for promoting publication of sci-tech periodicals |
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| CHEN Peiying,HU Rong and ZHANG Zhe.Multi-strategy for promoting publication of sci-tech periodicals[J].Acta Editologica,2009,21(5):429-430. |
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| Authors: | CHEN Peiying HU Rong and ZHANG Zhe |
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| Institution: | Editorial Office of International Journal of Automation and Computing, Institute of Automation, Chinese Academy of Sciences, 100190, Beijing, China,Editorial Office of International Journal of Automation and Computing, Institute of Automation, Chinese Academy of Sciences, 100190, Beijing, China and Editorial Office of International Journal of Automation and Computing, Institute of Automation, Chinese Academy of Sciences, 100190, Beijing, China |
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| Abstract: | For the sci-tech periodicals, as the traditional methods of promoting publication have some disadvantages, such as low efficiency and limited impact, this paper proposes a multiple promotion strategy based on some traditional methods, which effectively integrate and use outside resources, and lead to the best achievement of publication promotion. |
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| Keywords: | sci-tech periodical promotion multiple promotion strategy |
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