| 上海跨境电子商务平台发展的动力机制及策略研究 |
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| 引用本文： | 熊励,杨璐.上海跨境电子商务平台发展的动力机制及策略研究[J].科技管理研究,2016(13):159-163. |
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| 作者姓名： | 熊励 杨璐 |
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| 作者单位： | 上海大学管理学院,上海,200444 |
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| 基金项目： | 上海市政府决策咨询研究项目 |
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| 摘 要： | 首先梳理国际跨境电子商务平台企业发展的特点;其次构建上海跨境电子商务平台发展动力机制模型,其中市场需求拉动力、政府扶持推动力、物流体系完备推动力、通关流程便利化推动力、支付体系完善推动力以及市场竞争压力是其外部动力,平台收益驱动力与平台战略引导力是其内部动力;最后,有针对性地提出加快上海跨境电子商务平台发展的策略.
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| 关 键 词： | 跨境电子商务平台 上海 动力机制 策略 |
| 收稿时间： | 2015/11/1 0:00:00 |
| 修稿时间： | 2016/7/1 0:00:00 |
A Study on Dynamic Mechanism and Strategy of Cross-border E-commerce Platform Development in Shanghai |
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| Abstract: | This paper firstly analyses the characteristics of international cross-border e-commerce platform, then constructs the dynamic mechanism model of cross-border e-commerce platform development in Shanghai. Market-demanding force, government-supporting force, logistics system-completing force, customs clearance-facilitative force, payment system-improving force and market-competing stress constitute the external dynamic of the model. The internal dynamic of the model is composed of two dynamic forces including the force driven by platform interest, affecting force given by platform tactic. Finally, this paper proposes some strategies to accelerate the development of cross-border e-commerce platform in Shanghai. |
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| Keywords: | cross-border e-commerce platform Shanghai dynamic mechanism strategy |
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