| 网络公关：话语权争夺和网络舆论引导——以美国总统大选中奥巴马的网络公关为例 |
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| 引用本文： | 林如.网络公关：话语权争夺和网络舆论引导——以美国总统大选中奥巴马的网络公关为例[J].新闻界,2009(1):67-68. |
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| 作者姓名： | 林如 |
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| 作者单位： | 厦门大学新闻传播学院,厦门,361005 |
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| 摘 要： | 网络公关的实质即话语权的争夺和对网络舆论的引导.当前各种公关活动依靠网络媒体的传播优势取得了空前成功,但同时也带来了各种潜在的隐患.
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| 关 键 词： | 网络公关 话语权 舆论引导 |
Internet Public Relations: Speech Right Contest and Internet Public Opinion Guidance --Taking Obama's Internet Public Relations in American President Election for Example |
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| Lin Ru.Internet Public Relations: Speech Right Contest and Internet Public Opinion Guidance --Taking Obama's Internet Public Relations in American President Election for Example[J].Press Circles,2009(1):67-68. |
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| Authors: | Lin Ru |
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| Institution: | College of Journalism and Communication;Xiamen University;Xiamen 361005 |
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| Abstract: | The paper takes Obama's internet public relations in American president election for example,and analyzes the internet public relations:speech right contest and internet public opinion guidance. |
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| Keywords: | internet public relations speech right public opinion guidance |
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