| 经济视角下河南省高校体育场馆吸引消费者注意力研究 |
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| 引用本文： | 殷红,于方琪.经济视角下河南省高校体育场馆吸引消费者注意力研究[J].商丘师范学院学报,2014(6):103-105. |
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| 作者姓名： | 殷红 于方琪 |
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| 作者单位： | 河南大学体育学院; |
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| 基金项目： | 河南省科技计划项目——经济视角下河南省高校体育场馆投资与消费行为研究(122400440175) |
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| 摘 要： | 学校体育与社区体育相结合促进了高校体育场馆对社会的开放,然而高校体育场馆发展面临着瓶颈问题.本文主要采用文献法、调查法、数理统计法、逻辑法等研究方法,在注意力经济的视角下,对河南省本科院校体育场馆吸引消费者注意力的现状进行调查研究,针对高校体育场馆后期运营资源利用率低、资金不足、不能满足消费者需求等问题,寻找促进高校体育场馆可持续发展的途径.
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| 关 键 词： | 高校体育场馆 消费者 注意力 经济 |
Research on college stadiums of Henan Provinceto attract consumer attention under economic perspective |
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| YIN Hong,YU Fangqi.Research on college stadiums of Henan Provinceto attract consumer attention under economic perspective[J].Journal of Shangqiu Teachers College,2014(6):103-105. |
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| Authors: | YIN Hong YU Fangqi |
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| Institution: | (Sports Institute,Henan University, Kaifeng 475001 ,China) |
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| Abstract: | School sports and community sports combine to promote college sports venues open for society. However, the development of college sports venues are facing some bottleneck problems. This article, mainly using documentary, survey, mathematical statistics, logical and other research methods, make a research on college stadiums consumer attention in henan province through the perspective of attention economy. It is looking for ways for some questions of college sports venues in the late operation, such as low utilization rate, lack of funds, not meeting consumer demand, aiming at promoting college sports venues sustainable development. |
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| Keywords: | college sports venues consumer attention economy |
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