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奥运会电视转播发展回顾及对2008北京奥运会的启示
引用本文:王晓东.奥运会电视转播发展回顾及对2008北京奥运会的启示[J].成都体育学院学报,2006,32(6):1-4.
作者姓名:王晓东
作者单位:广州体育学院,广东,广州,510076
基金项目:2003年度国家体育总局社会科学、软科学规划项目《对我国体育赛事传播现状及发展对策的研究》部分内容,课题编号551ss03060。
摘    要:运用文献资料、比较研究等方法对奥运会电视转播发展概况进行回顾,同时对我国奥运会电视转播历程进行了分析研究。在此基础上,对2008北京奥运会电视转播前景进行了展望,并就北京奥运会电视转播工作提出了若干策略,希望能够探索出奥运会电视转播工作的内在规律性,为做好2008年北京奥运会电视转播工作服务。

关 键 词:奥运会  电视转播  北京
文章编号:1001-9154(2006)06-0001-04
收稿时间:2006-09-12
修稿时间:2006年9月12日

Review on Television Broadcasting Development of Olympic Games and the Enlightenment on Television Broadcasting Exploitation of 2008 Beijing Olympic Games
Wang Xiao-dong.Review on Television Broadcasting Development of Olympic Games and the Enlightenment on Television Broadcasting Exploitation of 2008 Beijing Olympic Games[J].Journal of Chengdu Physical Education Institute,2006,32(6):1-4.
Authors:Wang Xiao-dong
Institution:Guangzhou Institute of Physical Education, Guangzhou, Guangdong 510500
Abstract:Using documentary and comparison, the writer reviews the television broadcastingof Olympic Game, and analyzes developing course of Olympic Games television broadcasting in China. On such basis, the article analyzes television broadcasting exploitation of 2008 Beijing Olympic Games, then put forward some constructive suggestion aiming to probable problems in television broadcasting exploitation with the hope to probe into intrinsic regularity of television broadcasting exploitation and to serve 2008 Olympic Games.
Keywords:Olympic Games  television broadcasting  Beijing
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