| 基于SWOT分析法的平远五指石景区旅游开发策略 |
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| 引用本文： | 余婕,罗迎新.基于SWOT分析法的平远五指石景区旅游开发策略[J].嘉应学院学报,2014,32(11):81-88. |
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| 作者姓名： | 余婕 罗迎新 |
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| 作者单位： | 1. 广东梅县外国语学校,广东梅州,514700
2. 嘉应学院地理科学与旅游学院,广东梅州,514015 |
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| 摘 要： | 平远五指石省级风景名胜区是梅州市开展森林生态旅游中具有代表性、典型性的景区之一,是南粤大地新兴的旅游佳地.本文在实地调查、考察的基础上,采用SWOT分析法,对平远五指石景区的优势、劣势、机遇和挑战进行系统分析.分析表明五指石景区优势突出,问题有存,机遇良多,挑战不少,优势与劣势并存,机遇与挑战同在;根据分析结果并可能出现不同的SWOT状态,提出了五指石景区多层次开发,整合周边资源,完善基础设施建设,提高服务管理水平、制定优惠政策等旅游发展的四大策略,实现其可持续发展.
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| 关 键 词： | 五指石 景区旅游 SWOT分析 发展策略 |
Tourism Development Strategy of The Five Fingers Stone Scenic Spot in Pingyuan Based on Swot Method |
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| YU Jie,LUO Ying-Xin.Tourism Development Strategy of The Five Fingers Stone Scenic Spot in Pingyuan Based on Swot Method[J].Journal of Jiaying University,2014,32(11):81-88. |
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| Authors: | YU Jie LUO Ying-Xin |
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| Institution: | YU Jie ,LUO Ying-Xin ( 1. Guangdong Meixian Foreign Language School, Meizhou 514700, China; 2. School of Geography Science and Tourism ,Jiaying University ,Meizhou 514015, China) |
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| Abstract: | Being a good and jump - area is a typical and representative SWOT analysis method to analyse up tourism place in southern Guangdong forest eco -tourism in Meizhou. Based Pingyuan Five Fingers Stone scenic spot＇s , Five Fingers Stone provincial scenic on the field survey, this paper uses strengths, weaknesses, opportunities and challenges. Analysis shows that the scenic has highlighted advantages, many opportunities, not a few challenges,both of strengths and weaknesses, as well as the opportunities and challenges side by side. According to the analysis results and different SWOT state,we propose four big strategies, such as multi -level development, integration of peripheral resources, improving infrastructures and service level of management, establishing the preferential poli- cies and so on , to reach a reasonable and sustainable development . |
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| Keywords: | Five Fingers Stone scenic area tourism SWOT analysis development strategy |
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