| 体验旅游视角下名人文化旅游资源的开发 |
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| 引用本文： | 孟英伟.体验旅游视角下名人文化旅游资源的开发[J].衡水学院学报,2014(4):119-122. |
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| 作者姓名： | 孟英伟 |
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| 作者单位： | 江苏财经职业技术学院工商管理系,江苏淮安223003 |
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| 基金项目： | 江苏省教育厅高校哲社课题（2013SJB6300014） |
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| 摘 要： | 论述了名人文化旅游资源的概念、开发意义、开发形式与对策,体验旅游的定义、特点、类型、开发原则和对策.体验旅游视角下,名人文化旅游资源的开发具有参与性、真实性、文化差异性和市场导向的原则,名人文化旅游资源的开发对策有个性化设计产品、挖掘名人文化内涵、设计场景调动旅游者积极性、策划参与项目、开发名人文化旅游纪念品、留住体验记忆、完善导游讲解系统.
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| 关 键 词： | 旅游 体验旅游 名人 名人文化 旅游资源 |
Development of Celebrity Cultural Tourism Resources from Perspective of Experience Tourism |
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| MENG Ying-wei.Development of Celebrity Cultural Tourism Resources from Perspective of Experience Tourism[J].Journal of Hengshui University,2014(4):119-122. |
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| Authors: | MENG Ying-wei |
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| Institution: | MENG Ying-wei (Department of Business Administration, Jiangsu Polytechnic of Finance ＆ Economics, Frai＇an, Jiangsu 223093, China) |
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| Abstract: | Summarizes the concept of celebrity culture tourism resources, the meaning, the from and the countermeasure： of development. Summarizes the experience tourism＇s definition, characteristics, types, desig,; principles and development strategies. In the experience tourism perspective, the development of celebrity culture tourism resources should meet participation, authenticity, cultural differences and market-oriented principles, the development of counterneasures celebrity tourism resources, that are the market-oriented, dig celebrity culture connotation, design personalized of participation projects and souvenirs, perfect tour guide system. |
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| Keywords: | tourism experience tourism celebrity celebrity culture tourism resources |
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