| 我国慈善体育比赛的SWOT分析与发展对策研究 |
| |
| 引用本文： | 惠建华.我国慈善体育比赛的SWOT分析与发展对策研究[J].西安体育学院学报,2011,28(6):687-691. |
| |
| 作者姓名： | 惠建华 |
| |
| 作者单位： | 西安体育学院篮球教研室,西安,710068 |
| |
| 摘 要： | 慈善体育比赛虽然在我国已经有所尝试,但是整体效果不佳。为了更好地了解情况,总结经验与教训,针对我国发展慈善比赛的内外部环境进行SWOT分析,分析总结出的优势包括体育比赛具有良好的群众基础,体育明星对普通群众有很强的影响力和慈善文化在中国人民中具有很强的思想积淀,机会主要由于国家提出"建设体育强国"的发展目标,经济快速发展提供了良好的外部环境和构建和谐社会提供了长远规划。针对存在的劣势和威胁,提出了相应的解决对策,包括重视培养专业人才、加强宣传慈善理念、完善保障政策法规和加强慈善款项监管。
|
| 关 键 词： | 慈善 体育比赛 SWOT分析 |
SWOT Analysis of the Current Situation of Charity Sports Game in China and the Study of the Development Strategies |
| |
| HUI Jian-hua.SWOT Analysis of the Current Situation of Charity Sports Game in China and the Study of the Development Strategies[J].Journal of Xi'an Institute of Physical Education,2011,28(6):687-691. |
| |
| Authors: | HUI Jian-hua |
| |
| Institution: | HUI Jian-hua(Xi′an Physical Education University,Xi′an 710068,China) |
| |
| Abstract: | Charity sports game has been held in China,but its overall result is not profoundly felt.In order to understand the situation better and sum up the experience and lesson,this essay makes SWOT analysis of the internal and external environment of charity sports in China.The result show that the strength entailed include the sports with a good foundation among the people,sports stars boasting strong influence on the general public and Charity culture being deeply rooted in China.The opportunities confronting u... |
| |
| Keywords: | charity sports game SWOT analysis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
