| 中国银行业实施客户关系管理的策略探讨 |
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| 引用本文： | 李媚,黄瑞芬.中国银行业实施客户关系管理的策略探讨[J].青岛职业技术学院学报,2005,18(2):45-48. |
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| 作者姓名： | 李媚 黄瑞芬 |
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| 作者单位： | 中国海洋大学,经济学院,山东,青岛,266071 |
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| 摘 要： | 客户关系管理(CRM)是一种以客户为中心的创新营销策略。本文通过对目前中国银行业面临的主要问题的剖析,借鉴外资银行先进的技术经验,探讨中国银行业在客户关系管理应用方面采取的有效措施,旨在提高中国商业银行对客户服务的水平,提高客户的满意度与忠诚度,最终提高银行的核心竞争力。
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| 关 键 词： | 中国银行业 客户关系管理 数据挖掘 客户价值 |
| 文章编号： | 1672-2698(2005)02-0045-04 |
| 修稿时间： | 2005年5月16日 |
A Study of Strategies in Implement Customer Relationship Management in Chinese Banking |
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| LI Mei,Huang Rui-fen.A Study of Strategies in Implement Customer Relationship Management in Chinese Banking[J].Journal of Qingdao Vocational and Technical College,2005,18(2):45-48. |
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| Authors: | LI Mei Huang Rui-fen |
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| Abstract: | Customer Relationship Management (CRM) is a customer-oriented innovative marketing strategy. By analyzing current main problems and referring to advanced technology and experiences of foreign banks, this paper discusses some methods by which Chinese banks can manage their customer relationship effectively so as to perfect the customer relationship management system, to improve the service level and to enhance customers' satisfaction and loyalty, and finally to promote the competition power. |
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| Keywords: | Chinese banking Customer Relationship Management data mining customer value |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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