| 疫情期间不同传播渠道对公众“自我卷入”程度的影响 |
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| 引用本文： | 欧继花,覃蔚,韦英.疫情期间不同传播渠道对公众“自我卷入”程度的影响[J].传媒观察,2020(5):17-24. |
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| 作者姓名： | 欧继花 覃蔚 韦英 |
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| 作者单位： | 贵州民族大学传媒学院 |
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| 基金项目： | 贵州省2019年度哲学社会科学规划课题“建国70年来贵州主题出版的历史、现状及趋势研究”(19GZYB88)的研究成果。 |
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| 摘 要： | 实证表明新冠肺炎疫情下公众选择不同传播渠道产生的"自我卷入"程度不一:短视频、微博(或微信)、新闻类APP等移动新传播渠道给公众造成的恐惧感更为显著;电视(或广播)等传统渠道更能影响公众的应急反应,让公众主动采取防护措施,积极进行自我保护和积极应对;但公众在权威信息、疫情进展上对电视(或广播)等传统渠道的期望值更高。主流媒体应从把控信息源头、创新表达形式、布局好舆情监测机制、做好媒体议程设置等四个方面来提高自身公信力,提高公众对主流信息的"自我卷入"程度,以防范可能出现的"信息疫情",维护社会秩序健康稳定。
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| 关 键 词： | 新冠疫情 传播渠道 自我卷入 |
Influence of Different Communication Channels on Public"Self-involvement"During the Covid-19 Epidemic |
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| Authors: | Ou Jihua Qin Wei Wei Ying |
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| Abstract: | Empirical Studies show that the public’s choices on different communication channels cause different degree of"self-involvement"during the Covid-19 pandemic.The fear caused by new mobile communication channels,such as short videos,microblog(or WeChat)and news apps,is more significant.Traditional channels,such as television(or radio),can better influence the public’s emergency response,enable the public to take protective measures.However,the public have higher expectation on traditional channels,such as television(or radio)when it comes to releasing official information and updates of the epidemic.Mainstream media should improve their own credibility and promote the degree of"self-involvement"of the public on mainstream information from four aspects,i.e.ensuring information quality,innovating language expression,deploying public opinion monitoring mechanism and setting proper media agenda,so as to prevent possible"information epidemic",and help keep social order healthy and stable. |
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| Keywords: | Covid-19 epidemic communication channels self-involvement |
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