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Communication and Social Identity Theory: Existing and Potential Connections in Organizational Identification Research
Authors:Craig R Scott
Institution:1. crscott@rutgers.edu
Abstract:This essay builds on the growing, but underdeveloped, role of communication in work based on Social Identity Theory (SIT) as it relates to identity and identification in the organization. Five existing areas of connection between communication and SIT in organizational identification research are documented and assessed. These include salience of dual/multiple identifications, computer-mediated communication and virtual work related to identification, relationally focused work identities, organizational-level identities, and disidentification and related forms.
Keywords:Communication  Disidentification  Dual Identification  Identification  Organization  Social Identity Theory
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