| 重塑户外广告媒体的整体形象 |
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| 引用本文： | 杨力,刘汉林.重塑户外广告媒体的整体形象[J].教育理论与实践,2011(6). |
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| 作者姓名： | 杨力 刘汉林 |
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| 作者单位： | 广西经济管理干部学院文化与传播系;广西大学文化与传播学院; |
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| 摘 要： | 中国户外广告媒体因其自身的特点和优势,在公共关系宣传中具有不可替代的重要作用。但改革开放30年来,中国户外广告媒体自身形象还存在着一些负面印象,其根本原因在于缺乏一种整体形象意识,没有自觉地把整体形象理念系统地运用到自身的形象管理之上。户外广告媒体要从概念、协调、品牌、公益等方面,重塑自身的整体形象。
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| 关 键 词： | 广告 户外广告媒体 形象 重塑 |
The Remodeling of Their Own Overall Image of Outdoor Advertising Media |
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| YANG Li,LIU Han-lin.The Remodeling of Their Own Overall Image of Outdoor Advertising Media[J].Theory and Practice of Education,2011(6). |
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| Authors: | YANG Li LIU Han-lin |
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| Institution: | YANG Li1,LIU Han-lin2(1.Culture & Communication Department of Guangxi Economic Management Institute,2.Culture & Communication College of Guangxi University) |
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| Abstract: | The Chinese outdoor advertising media play an irreplaceable important role in the publicity of public relations for its own characteristics and advantages.But since the 30-year reform and opening-up,there still exist some negative impressions in the image of the Chinese outdoor advertising media and the fundamental reason lies in the lack of a sense of the overall image and failure to apply consciously and systematically the idea of the overall image to the image management of their own.The outdoor advertis... |
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| Keywords: | advertising outdoor advertising media image remodel |
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