| 新商科理念下的高职市场营销专业人才培养策略 |
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| 作者姓名： | 申长永 |
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| 作者单位： | 襄阳职业技术学院 |
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| 基金项目： | 湖北省高等教育学会市场营销专业委员会2020-2021年度重点项目“市场营销专业项目化教学模式的构建与实践”(2020marketA005)。 |
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| 摘 要： | 现代信息技术与商业深度融合改变了社会生活方式和商业模式,也对高职市场营销专业提出了挑战。新商科要求市场营销专业以行业学院为依托,将市场营销专业定位于复合性人才,以现代信息技术为基础优化课程体系,重新构建以学习为中心的教学模式和实践育人体系,为本地区输送符合新经济发展需要的具有应用能力、应变能力的复合型人才。
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| 关 键 词： | 新商科 市场营销 人才培养 |
Training Strategy for Higher Vocational Marketing Professionals under New Business Studies Concept |
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| Authors: | Shen Changyong |
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| Institution: | (Xiangyang Polytechnic,Xiangyang Hubei 441050,China) |
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| Abstract: | The deep integration of modern information technology and business has changed the social life style and business model and posed challenges to the higher vocational marketing specialty.The new business studies requires the marketing specialty to rely on the industry college,train inter-disciplinary talents,optimize the curriculum system based on the modern information technology and rebuild the learning-centered teaching mode and the practical education system,providing inter-disciplinary talents with the ability of application and adaptability to meet the needs of the new economic development in the region. |
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| Keywords: | new business studies marketing talent training |
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