| 图书馆品牌的社会价值研究 |
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| 引用本文： | 李红.图书馆品牌的社会价值研究[J].湘南学院学报,2011,32(3):110-112,116. |
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| 作者姓名： | 李红 |
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| 作者单位： | 湘南学院图书馆,湖南郴州,423000 |
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| 摘 要： | 现代社会的图书馆担负着信息传递、教育引导、资料保存和消遣娱乐等多种职能,建设品牌、推广品牌是实现图书馆社会职能的重要战略.图书馆品牌建设应适应社会政治经济发展的需要,在产品和服务上突出文化教育特色,充分实现其教育价值、存储价值和休闲价值.
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| 关 键 词： | 图书馆品牌 品牌社会价值 图书馆职能 |
On the Social Value of the Library Brand |
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| LI Hong.On the Social Value of the Library Brand[J].Journal of Xiangnan University,2011,32(3):110-112,116. |
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| Authors: | LI Hong |
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| Institution: | LI Hong(Library of Xiangnan University,Chenzhou 423000,China) |
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| Abstract: | In modern society,the functions of a library are to spread information,introduce education and provide entertainments.One of the important strategies to accomplish these duties is to construct and popularize some good brands.The construction should meet the needs of social,political and economical developments and have cultural and educational characteristics in its products and services.Thus its values of education,collection and entertainment can be fully realized. |
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| Keywords: | library brand social value of the brand library functions |
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