Mind Your Business: Reaching the Small Business Owner and Entrepreneur Through Community Partnership and Programming |
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| Authors: | Christina Pryor |
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| Institution: | 1. Reference Manager, St. Louis County Library, St. Louis, MO, USAcnpryor@gmail.com |
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| Abstract: | ABSTRACTSmall business owners and entrepreneurs have the potential to be a large user group for public libraries and are in need of many of the library's resources and services. One opportunity that can be used to reach this audience is by offering specialized library programming. In this article, the author describes a small business lecture series that was launched at the St. Louis County Library in 2012, including how this opportunity was identified, the process for developing the programming, creating a community partnership, marketing and evaluating the series, and other benefits that have arisen from the library's new initiative. |
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| Keywords: | small business entrepreneurs community partnership public libraries library programming outreach marketing promotion |
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