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依托地方经济培养文化策划人才
引用本文:郑芳.依托地方经济培养文化策划人才[J].桂林师范高等专科学校学报,2012,26(2):126-128.
作者姓名:郑芳
作者单位:桂林师范高等专科学校中文系,广西桂林,541001
摘    要:目前高职高专汉语专业遇到办学目标模糊、缺乏有实践经验教师、缺乏实训基地和指导经验、培养人才与市场不接轨等困难。但只要我们依托地方经济,调整好办学方针,培养文化产业策划和营销人才,就能办出特色,为地方经济发展作出贡献。

关 键 词:汉语专业  办学特色  文化产业  人才培养

Relying on the Local Economy to Cultivate Cultural Planning Personnel
Zheng Fang.Relying on the Local Economy to Cultivate Cultural Planning Personnel[J].Journal of Guilin College of Education,2012,26(2):126-128.
Authors:Zheng Fang
Institution:Zheng Fang(Chinese Dept.of Guilin Normal College,Guilin,Guangxi 541001,China)
Abstract:In the Chinese program of vocational colleges,they encounter some difficulties: vague educational goals;lack of teachers with practical experience;lack of practical training base and guiding experience and so on.Nevertheless,as long as they rely on the local economy,adjust the guiding principle for running a college,and develop cultural industry planning and marketing personnel,they can have their features and contribute to the local economic development.
Keywords:Chinese program  eatures of running a college  cultural industry  personnel training
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