| 图形创意与包装设计 |
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| 引用本文： | 介新刚.图形创意与包装设计[J].番禺职业技术学院学报,2006,5(2):48-50,57. |
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| 作者姓名： | 介新刚 |
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| 作者单位： | 番禺职业技术学院,建筑与艺术设计系,广东,广州,511483 |
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| 摘 要： | 图形创意作为高度浓缩的信息集合，在适应市场竞争、刺激选择性消费需求、有效传达信息方面优势明显。它在包装设计中的作用由市场环境和包装本身的货架广告、读图时代、非文学性、非物质性等特点决定。
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| 关 键 词： | 包装设计 图形创意 货架广告 读图时代 非文学性 非物质性 |
| 文章编号： | 1672-0997（2006）02-0048-03 |
| 收稿时间： | 2006-03-15 |
| 修稿时间： | 2006年3月15日 |
Creative Graphics & Packing Design |
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| JIE Xin-gang.Creative Graphics & Packing Design[J].Journal of Panyu Polytechnic,2006,5(2):48-50,57. |
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| Authors: | JIE Xin-gang |
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| Abstract: | Creative graphics, as a highly--condensed information package, bear its own superiority in being adapt to market competition, stimulating selective consumption demand and conveying information effectively. The function creative graphics play in packing design is determined by factors like market environment, advertisements on goods shelves and the era of graphic interpretation as well as features of non- literary and non-materialitv. |
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| Keywords: | packing design creative graphics advertisements on goods shelf era of graphical interpretation non-literary non-materiality |
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