The business of film music in mainstream Nollywood: competing without advantage |
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| Authors: | Emaeyak Peter Sylvanus Obiocha Purity Eze-Emaeyak |
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| Institution: | 1. Music, University of Nigeria, Nsukka, Nigeria;2. Independent researcher |
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| Abstract: | This article addresses the business of film music in mainstream Nollywood. It does so by focusing on the materiality of the industry as an institution: its social organisation and systems of film music production; markets; networks; and power relations. Specifically, the arguments rely on social organisational theories, and economic concepts such as vertical integration and market competition alongside inferences from interviews with insider-practitioners. Findings reveal that the Nollywood film music industry is characterised by non-institutionalised vertical integration within a perfectly competitive market in which its film music composers are, essentially, competing without advantage. |
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| Keywords: | Mainstream Nollywood business of film music vertical integration social organisation competing without advantage |
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