| 高校发展的品牌战略 |
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| 引用本文： | 王远华.高校发展的品牌战略[J].四川教育学院学报,2008,24(11):4-5. |
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| 作者姓名： | 王远华 |
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| 作者单位： | 四川大学,中美大学战略规划研究所,成都,610065 |
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| 摘 要： | 高校的发展仅靠传统的理念必然会显得势单力薄，引入企业发展的品牌战略，为高校的发展注入新的活力，学习企业如何用好品牌战略是高校立足长远发展的最佳选择。
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| 关 键 词： | 高校 品牌 企业 |
Brand Strategies in Higher Education Institutions Development |
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| WANG Yuan-hua.Brand Strategies in Higher Education Institutions Development[J].Journal of Sichuan College of Education,2008,24(11):4-5. |
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| Authors: | WANG Yuan-hua |
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| Institution: | WANG Yuan-hua |
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| Abstract: | The development of higher education institutions only driven by traditional concept will inevitably become weak,so it is the best choice to apply the brand strategy of the corporation development to the development of higher education institutions and learn how to make good use of the brand strategies. |
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| Keywords: | higher education institutions brand corporation |
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