| 构建立体化医药营销实践教学体系的探讨 |
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| 引用本文： | 李端.构建立体化医药营销实践教学体系的探讨[J].科教文汇,2014(11):39-40. |
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| 作者姓名： | 李端 |
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| 作者单位： | 贵阳医学院医药卫生管理学院,贵州贵阳550004 |
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| 摘 要： | 医药营销的特点决定了开展实践教学的必要性。为了构建立体化医药营销实践教学体系，应该整合校内外教育资源，综合性地开展案例教学、专业实训教学、电脑软件模拟营销实训、创新创业训练及校外实习等。为了保障实践教学体系的顺利运行，还要做好教材编写、教师队伍建设和实习基地建设等工作。
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| 关 键 词： | 医药营销教育 实践教学体系 实训教学 |
Construction of the Three-dimensional Pharmaceutical Ma-rketing Practice Teaching System |
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| Authors: | Li Duan |
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| Abstract: | The characteristics of pharmaceutical marketing deter-mine the necessity to carry out the practice of teaching. In order to construct the three-dimensional pharmaceutical marketing practice teaching system, we should integrate internal and exter-nal educational resources to carry out a comprehensive case teaching, professional training teaching, computer software simu-lation marketing training, innovation and entrepreneurship train-ing and off-campus internships. In order to ensure the smooth running of the practice teaching system, teaching materials com-pilation, teaching staff building and training base construction should also be well implemented. |
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| Keywords: | pharmaceutical marketing education practice teach-ing system training teaching |
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