| “微营销”与大学生就业服务平台构建 |
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| 引用本文： | 王玉娟,盛莉,韩平.“微营销”与大学生就业服务平台构建[J].扬州大学学报(高教研究版),2014(5):64-66. |
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| 作者姓名： | 王玉娟 盛莉 韩平 |
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| 作者单位： | 三江学院文化产业与旅游管理学院,江苏南京210012 |
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| 基金项目： | 2012江苏省高校哲学社会科学研究项目“大学生就业信息平台构建研究”（2012SJDFDY118）;2014江苏省现代教育技术研究立项课题“微媒体视角下民办高校就业指导体系的构建”（31919） |
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| 摘 要： | 针对目前高校就业信息服务平台存在的问题，通过分层随机抽样问卷调查（N=560），分析微媒体在学生就业过程中的应用情况、学生的需求意愿及需要完善改进的地方，提出应充分利用微博、微信等新媒体开展微营销，构建更加合理、更加完善的就业信息平台，从而为高校就业工作提供一定的参考。
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| 关 键 词： | 微营销 大学生就业 就业服务平台构建 |
Twitter-Wechat Marketing and Construction of College Students Employment Service Platform |
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| WANG Yujuan,SHEN Li,HAN Ping.Twitter-Wechat Marketing and Construction of College Students Employment Service Platform[J].Journal of Yangzhou University(Higher Education Study Edition),2014(5):64-66. |
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| Authors: | WANG Yujuan SHEN Li HAN Ping |
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| Institution: | (School of Cultural Industry and Tourism Management, Sanjiang University, Nanjing 210012, Jiangsu, China) |
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| Abstract: | Aiming at the existing problems of college employment information service platform, a stratified random sampling questionnaire survey （N=560） is conducted to investigate the use of such new media as Twitter and Wechat in college students＇ getting employed and their suggestions as for the use of those media. It is concluded that those new media should be fully taken advantage of in constructing college employment service platform. |
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| Keywords: | Twitter-Wechat marketing college students employment construction of employment service platform |
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