| 论人格标识商品化权及其民法保护 |
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| 引用本文： | 杨立新,林旭霞.论人格标识商品化权及其民法保护[J].福建师范大学学报(哲学社会科学版),2006(1):74-80. |
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| 作者姓名： | 杨立新 林旭霞 |
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| 作者单位： | 1. 中国人民大学民商法律科学研究中心,北京,100872
2. 福建师范大学法学院,福建,福州,350007 |
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| 摘 要： | 人格标识是民事主体标表其个性特征的人身识别因素,对其进行商业化的开发利用可以获取巨大的经济利益.法律设立商品化权,就是要保护民事主体的这一权利,使其人格标识利益产生的经济利益归属于自己支配.其权利内容包括消极权利和积极权利.权利保护方法主要是禁令和损害赔偿.
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| 关 键 词： | 商品化权 人格标识利益 商业化开发利用 民法保护 |
| 文章编号： | 1000-5285(2006)01-0074-07 |
| 收稿时间： | 11 18 2005 12:00AM |
| 修稿时间： | 2005年11月18 |
On the Commercialization Right of Personality Mark and Its Protection by Civil law |
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| YANG Li-xin,LIN Xu-xia.On the Commercialization Right of Personality Mark and Its Protection by Civil law[J].Journal of Fujian Normal University(Philosophy and Social Sciences Edtion),2006(1):74-80. |
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| Authors: | YANG Li-xin LIN Xu-xia |
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| Institution: | 1.Law School, Ren Min University of China, Beijing 100872, China; 2. The College of Law, Fujian Normal University, Fuzhou 350007, China |
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| Abstract: | Mark of personality is an identity factor for civil subject to indicate his thumbprint,which shall be exploited and bring enormous economic interest. The purpose in setting up commercialization right in civil law is to protect this right for civil subject and let them to controlling the economic interest of personality mark by themselves.The contents of commercialization right should include the negative rights and active rights,as well as the ways should mostly be the injunction and compensation for damage. |
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| Keywords: | commercialization right benefit of personality mark commercial exploiture protection by civil law |
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