| 我国体育中介市场的主体及运作 |
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| 引用本文： | 梁利民.我国体育中介市场的主体及运作[J].武汉体育学院学报,2005,39(4):18-20. |
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| 作者姓名： | 梁利民 |
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| 作者单位： | 广州体育学院,休闲体育研究室,广东,广州,510075 |
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| 基金项目： | 国家哲学社会科学基金项目(01BTY012)。 |
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| 摘 要： | 运用文献法、调查访问法、逻辑分析法,对目前我国体育市场的运行现状进行了分析和研究。认为,体育中介市场的出现和逐渐成熟对于促进体育产业的发展,激活体育市场的运作具有深刻意义。同时,对体育中介市场的构成主体在体育中介市场运行中的作用、功能、意义以及存在的问题进行了论述,认为应加强对体育中介主体的管理,促进其正常运作。
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| 关 键 词： | 体育中介市场 主体 理论 运作 |
| 文章编号： | 1000-520X(2005)04-0018-03 |
| 修稿时间： | 2004年10月24 |
Theory and operation of intermediary marketing subjects of sports in China |
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| LIANG Li-min.Theory and operation of intermediary marketing subjects of sports in China[J].Journal of Wuhan Institute of Physical Education,2005,39(4):18-20. |
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| Authors: | LIANG Li-min |
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| Abstract: | With the methods of documentary,investigation and logical analysis,the situation of the present sports marketing in China was studied. The appearance and development of the intermediary marketing of sports have profound impacts on the development of sports industry and activating ofthe operation of sports market. Functions,significance and problems of the constitute subjects in the sports intermediary market were discussed. It was held that the management of the sports intermediary market should be strengthened to promote its ordinary operation. |
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| Keywords: | sports intermediary market subject theory operation |
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