| 我国农村寿险的基本现状分析与发展研究 |
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| 引用本文： | 张伟,李会芳.我国农村寿险的基本现状分析与发展研究[J].苏州市职业大学学报,2007,18(4):34-36. |
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| 作者姓名： | 张伟 李会芳 |
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| 作者单位： | 1. 苏州市职业大学,管理系,江苏,苏州,215104
2. 苏州市职业大学,计算机工程系,江苏,苏州,215104 |
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| 摘 要： | 我国农村寿险市场正处于发展初期,农村寿险业务存在着巨大的市场需求和良好的发展前景。探究现阶段发展农村寿险工作中存在的问题以及发展滞后的深层次原因,分析发展农村寿险的现实条件与可行性,大力积极开拓农村寿险市场,具有重要的现实意义。
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| 关 键 词： | 农村寿险 供给主体 有效需求 |
| 文章编号： | 1008-5475-(2007)04-0034-03 |
| 修稿时间： | 2007年9月16日 |
Analysis of Basic Status and Development Research on China's Rural Life Insurance |
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| ZHANG Wei,LI Hui-fang.Analysis of Basic Status and Development Research on China''''s Rural Life Insurance[J].Journal of Suzhou Vocational University,2007,18(4):34-36. |
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| Authors: | ZHANG Wei LI Hui-fang |
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| Abstract: | China's rural life insurance market is in the initial development stage. There is a huge market demand and nice development prospects for rural life insurance business. Based on the research and analysis on the basic situation of China's rural life insurance, as well as the deep-rooted reasons for development lag. The paper analyzes the realistic conditions and feasibilities of developing the rural life insurance, proposes positive countermeasures for the development of rural life insurance combined with the actual situation of China's rural life insurance, and vigorously promotes the Chinese-funded life insurance companies to seize opportunities, meet challenges, and develop the rural life insurance market actively. |
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| Keywords: | rural life insurance supply body effective demand |
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