| 现代广告导向研究 |
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| 引用本文： | 谭先锋,谭綮.现代广告导向研究[J].湖南大众传媒职业技术学院学报,2002,2(3):51-54. |
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| 作者姓名： | 谭先锋 谭綮 |
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| 作者单位： | 岳阳师范学院,湖南,岳阳,410001 |
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| 摘 要： | 现代广告已经深入到社会的各个方面,应当加强对广告导向作用的研究。广告要坚持正确导向,避免误导,必须严格执法,加强管理,提高从业人员素质。
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| 关 键 词： | 广告 导向 管理 |
| 文章编号： | 1671-5454(2002)03-0051-04 |
| 修稿时间： | 2002年8月20日 |
A Study of the Guiding Role of the Modern Advertisement |
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| TAN Xian-Feng,TAN Qi Yueyang Normal College,Yueyang,Hunan.A Study of the Guiding Role of the Modern Advertisement[J].Hunan Mass Media Vocational Technical College(Mass Media),2002,2(3):51-54. |
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| Authors: | TAN Xian-Feng TAN Qi Yueyang Normal College Yueyang Hunan |
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| Institution: | TAN Xian-Feng,TAN Qi Yueyang Normal College,Yueyang,Hunan,400011 |
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| Abstract: | The modern advertisement has penetrated in all aspects of society. We should study more carefully theguiding role of advertisement and hold a right direction of guiding through the following methods: avoiding misguiding,strengthen the managing, and raising the quality of the workers in this field. |
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| Keywords: | advertisement guiding managing |
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