| 论2008年北京奥运会给中国保险业带来的机遇与挑战 |
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| 引用本文： | 张志刚,王军.论2008年北京奥运会给中国保险业带来的机遇与挑战[J].体育与科学,2006,27(5):18-22. |
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| 作者姓名： | 张志刚 王军 |
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| 作者单位： | 1. 河北司法警官职业学院,石家庄,050081
2. 河北师范大学,体育学院,石家庄,050021 |
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| 摘 要： | 奥运会举办者把购买商业保险、科学地利用其经济保障功能,作为最大限度的降低和化解奥运风险的重要手段之一。有人形容,没有保险的奥运会就像一片飘零的树叶,没有依靠。奥运保险,在我国是一个较新的研究领域。北京举办2008年奥运会将形成一个巨大的保险市场,蕴藏着无限的商机。但由于我国保险行业起步晚,总量规模小等原因,机遇背后也将面临空前挑战。因此,深入研究分析2008年北京奥运会给中国保险业带来的机遇与挑战,提出发展2008年北京奥运会保险市场的战略构想,对于我国保险业参与2008年北京奥运会提供帮助以及促进体育保险事业的发展有着及其重要的意义。
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| 关 键 词： | 保险 奥运会 机遇 挑战 |
| 文章编号： | 1004-4590（2006）05-0018-05 |
| 收稿时间： | 2006-06-07 |
| 修稿时间： | 2006年6月7日 |
On Challenge and Opportunity of Our Insurance Industry of Beijing 2008 Olympic Games |
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| ZHANG Zhigang,WANG Jun.On Challenge and Opportunity of Our Insurance Industry of Beijing 2008 Olympic Games[J].Sports & Science,2006,27(5):18-22. |
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| Authors: | ZHANG Zhigang WANG Jun |
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| Abstract: | Olympic Games buy business insurance,utilize economy their ensure function scientific in sponsor,as one of the maximum reducing and important means to dissolve Olympic Games risk.Someone describes,does not have the Olympic Games of insurance like a slice of wandering leaf,have no backing.The insurance of Olympic Games,is a newer research field in our country.Beijing hold 2008 Olympic Games form on an enormous market of insurance,contain the limitless business opportunity.But because of our country insurance trade start late,total amount reason such as being small,face the unprecedented challenge too behind the opportunity.So,research and analyses opportunity and challenge that Beijing 2008 Olympic Games brings to Chinese insurance thoroughly,put forward the strategic idea of developing market of insurance of Beijing 2008 Olympic Games,participate in Beijing 2008 Olympic Games to offer help and promote the development of sports insurance undertaking in having and important meaning as to the insurance of our country. |
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| Keywords: | Insurance The Olympic Games Opportunity Challenge |
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