| 论网络传播时代的受众特质及控制战略 |
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| 引用本文： | 徐君康.论网络传播时代的受众特质及控制战略[J].浙江传媒学院学报,2003,10(2):48-50. |
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| 作者姓名： | 徐君康 |
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| 作者单位： | 宁波大学传播与艺术学院 |
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| 摘 要： | 网络传播是一场现代信息的革命,其互动性和能动性,更是作为一种新媒体的主要异质。文章从人文角度梳理了网络受 众的特质,澄清了网络传播中受众的基本形象,并针对目前网络传播中存在的一些问题,提出了一些相应的控制策略。
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| 关 键 词： | 网络传播 受众特质 效果控制 |
| 文章编号： | 1008-6552(2003)02-0048-03 |
On the Audience Characteristics and the Controlling Strategy in the Age of the Internet Communications |
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| Xu Junkang.On the Audience Characteristics and the Controlling Strategy in the Age of the Internet Communications[J].Journal of Zhejiang Institute of Medial Communications,2003,10(2):48-50. |
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| Authors: | Xu Junkang |
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| Institution: | Xu Junkang |
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| Abstract: | The Internet communications is a revolution of modern information, whose interactivity and initiative is an important characteristic of the new medium. The article analyzes the characteristics of the Internet audience from a humane angle, clarifies the primary image of the audience in the Internet communications, and advances some corresponding controlling strategy to problems arising in the Internet communications. |
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| Keywords: | the Internet communications the characteristics of the audience effect control |
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