| 红色旅游营销对策的探讨 |
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| 引用本文： | 唐文林.红色旅游营销对策的探讨[J].科技与管理,2006,8(4):85-87. |
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| 作者姓名： | 唐文林 |
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| 作者单位： | 湘潭大学,管理学院,湖南,湘潭,411105 |
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| 摘 要： | 根据红色旅游产品的营销现状,以旅游营销规律为依据,通过对红色旅游特殊性的研究,认为解决问题的对策主要在于政府主导、区域统筹、部门联动、企业参与、“红”与“绿”搭配和实施科学有效的营销组合策略。
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| 关 键 词： | 红色旅游 市场营销 营销对策 |
| 文章编号： | 1008-7133(2006)04-0085-03 |
| 修稿时间： | 2005年11月21 |
Research on the marketing countermeasures of "red" tourism |
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| TANG Wen-lin.Research on the marketing countermeasures of "red" tourism[J].Science-Technology and Management,2006,8(4):85-87. |
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| Authors: | TANG Wen-lin |
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| Abstract: | As the special type of cultural tourism,"red"tourism has not only the common character of tourism,but also the unique features in terms of marketing.According to the development and the marketing of "red" tourism,the paper puts forward some corresponding countermeasures on the marketing of "red" tourism. |
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| Keywords: | "red" tourism marketing marketing measures |
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