| CUBA联赛品牌战略初探 |
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| 引用本文： | 李东颖,杨艺谋.CUBA联赛品牌战略初探[J].体育成人教育学刊,2007,23(4):37-38. |
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| 作者姓名： | 李东颖 杨艺谋 |
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| 作者单位： | 1. 西安科技大学,体育部,陕西,西安,710054
2. 西安体育学院,成教部,陕西,西安,710068 |
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| 摘 要： | 分析了CUBA联赛品牌的具体创建过程,并提出了发展对策:加强组织建设和作风建设,增强协会的凝聚力;加强CUBA联赛的制度建设,进一步完善赛制和各项规章制度;加大CUBA联赛的推广力度和市场开发力度,提高社会化、产业化运作水平;加大培训力度,加快人才培养;继续开展CUBA学术研讨和交流活动;充分发挥协会联系广泛的优势,积极开展对外交往活动。
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| 关 键 词： | CUBA联赛 品牌战略 品牌创建 体育人才 |
| 文章编号： | 1672-268X（2007）04-0037-02 |
| 修稿时间： | 2007-05-08 |
Initial discussion about brand strategy of CUBA league |
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| LI Dong-yin,YANG Yi-mou.Initial discussion about brand strategy of CUBA league[J].Journal of Sports Adult Education,2007,23(4):37-38. |
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| Authors: | LI Dong-yin YANG Yi-mou |
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| Abstract: | The paper analyses the forming process of the CUBA league brands and proposes some countermeasures,such as reinforcing the organization construction and ethics development,strengthening the cohesion of the association,optimizing the match system and various regulations of the CUBA league,reinforcing the propagating and market exploiting of the CUBA league,developing more talents,carrying out the CUBA forums and exchanges. |
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| Keywords: | CUBA league brand strategy brand creation sports talent |
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