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| 职业俱乐部上座率与盈利水平关系探析——以我国职业篮球俱乐部调研为分析对象 | |
| 引用本文： | 智翔,奚学明,冯培刚.职业俱乐部上座率与盈利水平关系探析——以我国职业篮球俱乐部调研为分析对象[J].体育与科学,2006,27(6):81-84. |
| 作者姓名： | 智翔 奚学明 冯培刚 |
| 作者单位： | 1. 中国药科大学,体育教研部,南京,210009 2. 浙江大学,城市学院,体军中心,杭州,310028 3. 泰安市第19中学,泰安,271000 |
| 摘 要： | 本文对我国职业篮球俱乐部的上座率作出统计,对各俱乐部的盈利水平和经营状况进行分析,分析发现:在目前体制下,对打造联赛品牌、球市的发展、国人对其关注程度等,上座率的高低直接存在较大的影响;职业篮球俱乐部的收益逐年好转,并与俱乐部的上座率存在正相关的关系。 |
| 关 键 词： | 职业篮球俱乐部 上座率 经营体制 盈利 发展 |
| 文章编号： | 1004-4590（2006）06-0081-04 |
| 收稿时间： | 2006-08-07 |
| 修稿时间： | 2006年8月7日 |
Our country professional basketball club booking rate present situation and profit ability relations research |
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| ZHI Xiang,XI Xueming,FENG Peigang.Our country professional basketball club booking rate present situation and profit ability relations research[J].Sports & Science,2006,27(6):81-84. | |
| Authors: | ZHI Xiang XI Xueming FENG Peigang |
| Abstract: | Using the literature material method,mathematics statistics method,the comparison analytic method and so on,makes the statistics to our country professional basketball club booking rate;Carry on the analysis to various clubs profit level and the management condition.The research discovered that, Under the present system,to makes the league tournament brand,the ball city development,the people to its attention degree and so on,the booking rate height directly has a more tremendous influence;The professional basketball club income changes for the better year by yea,and the club booking rate existence is being connected relations. |
| Keywords: | professional basketball club booking rate management system profit development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |