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| 基于双边界二分式CVM的国家公园门票定价研究——以胶州湾国家海洋公园为例 | |
| 引用本文： | 李京梅,丁中贤,许婉婷,许志华,单菁竹.基于双边界二分式CVM的国家公园门票定价研究——以胶州湾国家海洋公园为例[J].资源科学,2020,42(2):232-241. |
| 作者姓名： | 李京梅 丁中贤 许婉婷 许志华 单菁竹 |
| 作者单位： | 中国海洋大学经济学院,青岛 266100 中国海洋大学海洋发展研究院,青岛 266100 北京师范大学经济与资源管理研究院,北京 100875 城市绿色发展科技战略研究北京市重点实验室,北京 100875 |
| 基金项目： | 国家社会科学基金重大项目(16ZDA049) |
| 摘 要： | 国家公园建设是生态文明建设的重要内容,门票价格制定是国家公园体制试点与建设中的热点议题。本文以胶州湾国家海洋公园为例,基于双边界二分式条件价值法（CVM）引导游客对于游览该公园的门票支付意愿,构建门票收入函数模型,估计兼顾该公园生态修复目的和游憩利用功能的最优门票价格,考察游客公园游览支付意愿的影响因素,探讨差异化的门票定价策略。结果表明：①游客游览胶州湾国家海洋公园的最大支付意愿平均为129.30元/年;②现阶段胶州湾国家海洋公园的最优门票定价为108.00元/年,此时公园年度门票总收入将达到最大值;③游客年龄对其支付意愿具有负向显著影响,本地户籍、受教育水平、年收入以及环保责任意识对其支付意愿具有正向显著影响,游客上述特征及其影响在进行门票差异化定价时应予以充分考虑。研究结论可为胶州湾国家海洋公园的门票定价提供决策参考,也可为其他自然公园或国家公园进行门票差异化定价提供方法借鉴。 |
| 关 键 词： | 双边界二分式 条件价值法（CVM） 支付意愿 国家公园 门票定价 胶州湾 |
| 收稿时间： | 2019-06-16 |
| 修稿时间： | 2019-10-08 |
National park ticket pricing based on double-bounded dichotomous contingent valuation method for the Jiaozhou Bay National Marine Park |
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| LI Jingmei,DING Zhongxian,XU Wanting,XU Zhihua,SHAN Jingzhu.National park ticket pricing based on double-bounded dichotomous contingent valuation method for the Jiaozhou Bay National Marine Park[J].Resources Science,2020,42(2):232-241. | |
| Authors: | LI Jingmei DING Zhongxian XU Wanting XU Zhihua SHAN Jingzhu |
| Institution: | School of Economics, Ocean University of China, Qingdao 266100, China Institute of Marine Development, Ocean University of China, Qingdao 266100, China School of Economics and Resource Management, Beijing Normal University, Beijing 100875, China Beijing Key Lab of Study on Sci-Tech Strategic for Urban Green Development, Beijing Normal University, Beijing 100875, China |
| Abstract: | The construction of national parks is an important part of building an ecological civilization. Ticket pricing is a hot topic in the pilot and construction of the national park system. We chose the Jiaozhou Bay National Marine Park, located in Shandong Province, China, as the research area, and used double-bounded dichotomous contingent valuation method (CVM) to obtain tourists’ willingness to pay for visiting the park. By drawing on the existing research, we also constructed a willingness to pay function model and a ticket revenue function model to examine the influencing factors of tourists’ willingness to pay and the optimal ticket price. Results from estimations of the models show that the maximum willingness to pay for tourists to visit the Jiaozhou Bay National Marine Park is CNY 129.30 yuan/a. Considering the public welfare and ecological restoration purposes of the National Park, the optimal ticket price for the Jiaozhou Bay National Marine Park at this stage is CNY 108.00 yuan/a. At this price, the total revenue of park annual tickets will reach the maximum. The age of tourists has a significant negative impact on their willingness to pay. Visitors’ local household registration, education level, annual income, and awareness of environmental responsibility have a significant positive impact on their willingness to pay. In deciding differential pricing of tickets, the socioeconomic characteristics identified above and their impact on willingness to pay should be fully considered. The conclusion can provide a reference for the ticket pricing of the Jiaozhou Bay National Marine Park as well as for other natural or national parks to make differentiated ticket pricing. |
| Keywords: | double-bounded dichotomous contingent valuation method (CVM) willingness to pay national park ticket pricing Jiaozhou Bay |
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