| “市场营销学”课程学习之感想 |
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| 引用本文： | 叶雅萍,孔锐.“市场营销学”课程学习之感想[J].中国地质教育,2009,18(3):145-148. |
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| 作者姓名： | 叶雅萍 孔锐 |
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| 作者单位： | 中国地质大学(北京)人文经管学院,北京,100083 |
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| 摘 要： | “市场营销学”课程多种形式的教学过程使得学生受益匪浅。不仅多种语言教学的选择为学生提供了个性化发展条件，而且案例讨论教学、实践模拟竞赛等多种教学方法和手段丰富了课堂内容。这些既为学生学好专业知识提供了平台，又从多角度提高了自身素质和动手能力，并且为其他相关课程的开展提供了参考。
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| 关 键 词： | 市场营销学 双语教学 案例教学 市场调查 营销模拟 |
Thinking after the Study of Marketing |
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| YE Ya-ping,KONG Rui.Thinking after the Study of Marketing[J].Chinese Geological Education,2009,18(3):145-148. |
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| Authors: | YE Ya-ping KONG Rui |
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| Institution: | YE Ya-ping,KONG RuiChina University of Geosciences,Beijing 100083,China |
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| Abstract: | Various methods of teaching process in marketing curricula benefit students a lot. Multi-languages teaching offer the conditions for developing individuality. Furthermore,the teaching methods such as case study and simulation game enrich the contents of class. All of these,not only provide a platform of learning professional knowledge,but also improve students' personalized quality and practical ability in many aspects. |
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| Keywords: | marketing bilingual teaching case study market research marketing simulation |
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