| 悉尼奥运旅游促销战略的效果评析 |
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| 引用本文： | 刘芳梅,傅芳香.悉尼奥运旅游促销战略的效果评析[J].湖北体育科技,2006,25(5):506-508. |
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| 作者姓名： | 刘芳梅 傅芳香 |
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| 作者单位： | 韶关学院体育系,广东,韶关,512005 |
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| 摘 要： | 从澳大利亚入境旅游效应、形象效应等方面对澳大利亚旅游委员会实施的悉尼奥运旅游促销战略进行客观评析,认为悉尼奥运旅游改善和提升了澳大利亚的国际旅游形象,促进了澳大利亚海外客源市场的增长,并通过旅游者数量、旅游收入和旅游就业的增长给澳大利亚带来了长期的经济和社会收益.
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| 关 键 词： | 悉尼 奥运旅游 促销战略 效果评析 |
| 文章编号： | 1003-983X(2006)05-0506-03 |
| 收稿时间： | 03 3 2006 12:00AM |
| 修稿时间： | 2006年3月3日 |
An Effect Evaluation of Sydney Olympic Tourism Marketing Strategy |
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| LIU Fang-mei,FU Fang-xiang.An Effect Evaluation of Sydney Olympic Tourism Marketing Strategy[J].Journal of Hubei Sports Science,2006,25(5):506-508. |
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| Authors: | LIU Fang-mei FU Fang-xiang |
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| Institution: | Shacguan College, Shaoguan, 512005, China |
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| Abstract: | An objective evaluation of Sydney Olympic tourism marketing strategy is evaluated by Australian Tourism Committee,from the perspective of the of Australian tourism disembarkation effect and its image effect,it reveals that Sydney Olympic tourism improves and elevates Australia's international image,facilitate the growth of oversea consumer markets.It also brings about extended social and economic benefits to Australia through increasing large numbers of tourists,tour fees and tour employment. |
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| Keywords: | Sydney Olympic tourism marketing strategy effect evaluation |
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