Inventing book news, 1925–1935: “Publicity hypnosis” and the colophon |
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| Authors: | Claire Badaracco |
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| Institution: | (1) College of Communication, Journalism and Performing Arts, Marquette University, 53233 Milwaukee, WI |
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| Abstract: | The Colophon, published from 1925 through 1935 for an audience of book collectors and connoisseurs, illuminates the debate
over the basis of a book's value: genuine quality or artificial scarcity. It also illustrates the distinction between genuine
news about the book industry and “publicity hypnosis”—today’s “hype.” The magazine’s authors, designers, typographers, printers,
and illustrators were among the finest of their day.
Claire Badaracco is an assistant professor at Marquette University, and is currently writing a series of articles about Anglo-American
book publishing, journalism, and publicity trades between 1920 and 1940 with the support of The British Academy, the National
Endowment, and the Bibliographical Society of America. Her work has been published inAmerican Literary Realism, Journalism Quarterly, Essays in Business and Economic History, and other journals. The Library of Congress, The Center for The Book, is publishing her monograph “The Lakeside Press Four
American Books Campaign 1926–1930.” |
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