| 中小型旅行社联盟式经营模式探析 |
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| 引用本文： | 高云.中小型旅行社联盟式经营模式探析[J].辽宁师范大学学报(社会科学版),2007,30(2):36-38. |
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| 作者姓名： | 高云 |
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| 作者单位： | 辽宁师范大学,历史文化旅游学院,辽宁,大连,116029 |
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| 摘 要： | 分析我国旅行社的现状及面临的挑战,旅行社应采用联盟式的经营模式,而网络式企业联盟是中小旅行社企业联盟的有效形式。应从对外形象、联盟组织网络平台、产品设计与营销利益分配与运营监督等方面设想旅行社联盟经营模式的构建方法。
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| 关 键 词： | 旅行社 企业联盟 经营模式 |
| 文章编号： | 1000-1751（2007）02-0036-03 |
| 收稿时间： | 2006-10-28 |
| 修稿时间： | 10 28 2006 12:00AM |
An Analysis of the Business Mode of Medium-and-small Sized Tourist Agencies' Business Alliance |
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| GAO Yun.An Analysis of the Business Mode of Medium-and-small Sized Tourist Agencies'''' Business Alliance[J].Journal of Liaoning Normal University(Social Science Edition),2007,30(2):36-38. |
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| Authors: | GAO Yun |
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| Institution: | School of Historical Culture and Tourism, Liaoning Normal University, Dalian 116029 ,China |
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| Abstract: | With an analysis of the current situation and challenge of Chinese tourist agencies,this thesis points out that the agencies should create business alliance and enhance the business mode with internet which is very effective for those medium and small sized tourist agencies.The brand image of agencies,the alliance business internet platform,products design and profits arrangement are also discussed to establish the organization of tourist agencies alliance. |
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| Keywords: | tourist agency business alliance business mode |
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