| 社交媒体用户隐私悖论行为影响因素初探 |
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| 引用本文： | 谢兴政,蔡念中,黄志铭,魏武.社交媒体用户隐私悖论行为影响因素初探[J].图书情报工作,2018,62(18):55-63. |
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| 作者姓名： | 谢兴政 蔡念中 黄志铭 魏武 |
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| 作者单位： | 1. 福建工程学院管理学院 福州 350118;
2. 台湾世新大学新闻传播学院 台北 116;
3. 福建工程学院人文学院 福州 350118 |
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| 基金项目： | 本文系2016年度福建省社会科学规划一般项目"大数据时代大学生网络诉求表达和现实行为方式研究"（项目编号：FJ2016B147）研究成果之一。 |
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| 摘 要： | 目的/意义]频繁的隐私被社交媒体泄露,导致用户对自身的信息安全产生了一定的担忧,因此,用户表现出隐私悖论行为。社交媒体用户的隐私悖论行为的形成因素是值得探讨的议题。方法/过程]以调节定向理论和调节匹配理论为基础,构建社交媒体用户的隐私悖论行为产生的研究模型,包含感知次级控制、侵犯隐私经验、集体主义倾向、社交媒体信任度以及隐私顾虑等因素。同时,通过网络问卷的方式,对社交媒体用户进行调研及分析。结果/结论]通过对394个样本的分析,发现用户的感知次级控制和集体主义对社交媒体信任度有正向促进作用,进而驱动用户的社交媒体契合行为;而用户的隐私侵犯经验会影响其隐私顾虑,从而激发用户隐私保护行为。
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| 关 键 词： | 社交媒体用户 隐私悖论行为 调节定向理论 调节匹配理论 |
| 收稿时间： | 2018-03-08 |
Investigation of Determinants of Social Media User Privacy Paradoxical Behavior |
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| Xie Xingzheng,Tsai Niannchung,Huang Zhiming,Wei Wu.Investigation of Determinants of Social Media User Privacy Paradoxical Behavior[J].Library and Information Service,2018,62(18):55-63. |
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| Authors: | Xie Xingzheng Tsai Niannchung Huang Zhiming Wei Wu |
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| Institution: | 1. School of Management, Fujian University of Technology, Fuzhou 350118;
2. College of Journalism and Communications, Shih Hsin University, Taipei 116;
3. School of Humanities, Fujian University of Technology, Fuzhou 350118 |
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| Abstract: | Purpose/significance]The personal privacy is frequently leaked by social media, which causes users to concern about the individual information, which further boost the shape of privacy paradoxical behavior. Hence,the topic of determinants for privacy paradoxical behavior is valuable in academic field.Method/process]Based on the regulatory focus theoryandregulatory fit theory,it conducts the research framework including perceived secondary control, privacy violation experience, collectivism, trust, and privacy concern.The online survey is used to collect data.Result/conclusion]By analyzing 394 samples, this study finds the perceived secondary control and collectivism cultural orientation are the positive factors of social media trust, which could further affect the social media engagement behaviors. Also, the privacy violation experience would drive the individual privacy concern, which promotes the individual privacy protection behaviors. |
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| Keywords: | social media user privacy paradoxical behavior regulatory focus theory regulatory fit theory |
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