| 我国高校图书馆阅读推广模式演化研究 |
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| 引用本文： | 李倩,韩晋雅.我国高校图书馆阅读推广模式演化研究[J].图书情报工作,2018,62(22):5-14. |
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| 作者姓名： | 李倩 韩晋雅 |
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| 作者单位： | 1.山西大学经济与管理学院 太原 030006;2.中国科学技术信息研究所 北京 100038 |
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| 基金项目： | 本文系国家社会科学基金一般项目"图书馆服务质量、关系质量与用户忠诚的关系研究"（项目编号：15BTQ021）研究成果之一。 |
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| 摘 要： | 目的/意义] 针对高校图书馆阅读推广模式发展历程进行阶段划分,对每个阶段下模式的构成要素变化情况进行剖析,并指出高校图书馆阅读推广模式未来发展趋势。方法/过程] 5W理论和文献分析法为模式的内涵界定和构成要素分析提供依据;Citespace可视化工具的处理结果、阅读推广媒介和读者阅读习惯的变化为发展阶段划分提供依据。结果/结论] 高校图书馆阅读推广模式是由其要素在特定时空下排列组合固化而成。其发展分为基于到馆读者的传统纸质阅读推广模式阶段、面向网络用户的数字化阅读推广模式阶段、基于一般用户的手持电子阅读器外借服务推广模式阶段、面向手机用户的微平台互动式阅读推广模式阶段和面向新时代读者的多元化立体阅读推广模式阶段。推广主体专业化、推广方式游戏化、推广对象社会化、推广内容碎片化、效果评估系统化为模式发展趋势。
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| 关 键 词： | 高校图书馆 阅读推广模式演化 5W传播理论 微平台互动式阅读推广 多元化立体阅读推广 |
| 收稿时间： | 2018-06-06 |
Research on the Evolution of Reading Promotion Modes in Chinese University Libraries |
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| Li Qian,Han Jinya.Research on the Evolution of Reading Promotion Modes in Chinese University Libraries[J].Library and Information Service,2018,62(22):5-14. |
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| Authors: | Li Qian Han Jinya |
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| Institution: | 1.School of Economics and Management, Shanxi University, Taiyuan 030006;2.Institute of Scientific and Technical Information of China, Beijing 100038 |
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| Abstract: | Purpose/significance] This paper aims to divide the development course of university library reading promotion mode, analyze the changes of the constituent elements of the mode under each stage, and point out the future development trend of the mode.Method/process] The 5W Communication Theory and literature analysis methods provide the basis for the definition of the mode and the analysis of its constituent elements. The processing results of Citespace visualization tools, the changes of reading promotion media, and the changes of readers' reading habits provide the basis for the division of development stages.Result/conclusion] The university library reading promotion mode is formed by the elements that are arranged and combined under a specific time and space. Its development is divided into five stages:attending library readers oriented traditional paper reading promotion mode stage, network users oriented digital reading promotion mode stage, general users oriented e-reader lending service promotion mode stage, mobile phone users oriented and interactive micro-platform based reading promotion mode stage and new era readers oriented three-dimensional reading promotion stage. Professionalization of promotion subject, gamification of promotion form, socialization of promotion target, fragmentation of promotion content and diversification of the effect evaluation are mode development trends. |
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| Keywords: | university libraries evolution of reading promotion modes 5W Communication Theory interactive micro-platform based reading promotion three-dimensional reading promotion |
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