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论洛阳牡丹花会发展中牡丹文化的开发
引用本文:王院成,马信强.论洛阳牡丹花会发展中牡丹文化的开发[J].洛阳工业高等专科学校学报,2006,16(2):55-58.
作者姓名:王院成  马信强
作者单位:洛阳师范学院历史系,河南,洛阳,471022
基金项目:本文在撰写过程中得到洛阳师范学院郭绍林教授的悉心指导,特此致谢.
摘    要:牡丹不仅具有“国色天香”之姿态、“雍容华贵”之蕴意,更是“繁荣昌盛”的象征和“坚贞傲骨”的化身,唐宋以来我国形成了深厚的牡丹习俗与文化。文化是旅游业发展的灵魂,牡丹文化是洛阳牡丹花会的特色和魅力之所在。针对洛阳牡丹花会文化价值与市场价值错位、牡丹文化氛围不足、高效之路困难重重、牡丹文化研发滞后等问题,提出了充分挖掘牡丹文化、并将其内植于洛阳牡丹花会之中的对策和举措.

关 键 词:洛阳牡丹花会  发展  牡丹文化开发  对策分析
文章编号:1008-8814(2006)02-0055-04
收稿时间:02 23 2006 12:00AM
修稿时间:2006年2月23日

The Explication of the Peony Culture Exploitation in the Development of Luoyang Peony Festival Celebration
WANG Yuan-cheng,MA Xin-qiang.The Explication of the Peony Culture Exploitation in the Development of Luoyang Peony Festival Celebration[J].Journal of Luoyang Technology College,2006,16(2):55-58.
Authors:WANG Yuan-cheng  MA Xin-qiang
Abstract:Peony not only has the gesture of "national beauty and heavenly fragrance", the connotation of "elegant and poised " but also is the symbol of "prosperity", the personification of "faithful and unyielding ". Our nation has formed profound peony custom and culture since Tang dynasty. Culture is the soul of tourism and peony culture is the main character and charm of Luoyang festival celebration. The article explicates the problems such as the dislocation of culture and market value, inadequacy of peony culture atmosphere, the difficulties of being efficient, delaying of peony culture exploitation, and puts forward the countermeasures to fully excavate peony culture and implant to the peony festival celebration.
Keywords:Luoyang peont festival celebration  Development  Peony culture exploitation  The countermeasures analysis
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