| 高校社会声誉评价指标体系研究 |
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| 引用本文： | 刘盛博,刘佳新,刘苗苗.高校社会声誉评价指标体系研究[J].复旦教育论坛,2022,20(3):52-59. |
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| 作者姓名： | 刘盛博 刘佳新 刘苗苗 |
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| 作者单位： | 大连理工大学 高等教育研究院 |
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| 基金项目： | 国家自然科学基金面上项目“基于多源数据的高校声誉评价研究”（72074039）;教育部人文社会科学研究青年基金项目“基于多源数据的‘双一流’政策对高校的影响机制及影响效果评价研究” （20YJC880057）。 |
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| 摘 要： | 在“互联网+”时代,声誉越来越成为高校之间竞争与高校评价的关键因素。已有的高校社会声誉评价侧重主观的定性评价。因此,本研究尝试采用定量评价方法,以高校社会声誉内涵为基点,从高校社会声誉生成机制出发,构建一套量化测度高校社会声誉的指标体系,并以我国104所公办本科院校为实例,验证了评价指标体系的有效性。研究结果可为完善我国高校评价体系提供借鉴。
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| 关 键 词： | 高校社会声誉 指标体系 声誉评价 |
Research on the Evaluation Index System for the Social Reputation of Higher Education Institutions |
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| LIU Shengbo,LIU Jiaxin,LIU Miaomiao.Research on the Evaluation Index System for the Social Reputation of Higher Education Institutions[J].Fudan Education Forum,2022,20(3):52-59. |
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| Authors: | LIU Shengbo LIU Jiaxin LIU Miaomiao |
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| Institution: | nstitute of Higher Education, Dalian University of Technology |
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| Abstract: | In the "Internet+" era, reputation has increasingly become a key factor in the competition and evaluation of higher education institutions. The existing social reputation evaluation of higher education institutions focuses on subjective qualitative evaluation. Based on the connotation of the social reputation of higher education institutions and starting from its generation mechanism, this research attempts to construct a set of index system for quantitatively measuring the social reputation of higher education institutions by adopting a quantitative evaluation method. Then 104 public undergraduate institutions are chosen as examples to verify the effectiveness of the evaluation index system. The research results could serve as valuable references for improving the evaluation system of higher education institutions in our country. |
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| Keywords: | social reputation of higher education institutions index system reputation evaluation |
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